| ► |
RCC MOVES INTO MARKHAM (April 2010) |
As of April 2010, RCC Media Inc. is pleased to announce the expansion of their bridge banner program to include the Town of Markham. With exclusive rights to CN bridge locations across Canada, RCC can now offer local retailers and national advertisers an opportunity to reach Markham residents while helping to beautify the community.
For more information, please contact your sales representative at 416-650-6000,
or email your inquiry to sales@rccmedia.com.
| ► |
RCC Media Inc. – Receives COMB Approval (April 2010) |
RCC Media, Canada’s exclusive provider bridge based advertising, is proud to announce their recent membership into the Canadian Out of Home Measurement Bureau (COMB). Along with impactful bridge advertising, RCC Media offers high profile wall murals, highway traffic boards and Gardiner spectaculars. With current properties in Toronto, Calgary, and Montreal, RCC has plans to be nationwide in 2011. In an economy where, ROI and solid numbers are demanded by media savy clients, RCC knows that having the COMB as a support can give their clients not only the metrics, but the peace of mind they desire.
President and CEO of RCC Media, Tony Romanelli says that although fairly new to the media market, RCC Media wants to convey to advertisers that “not only can we offer unique and flexible media programs, but we are a rock solid company that isn’t afraid to put our money where our mouth is by offering the numbers to back it up”.
With a dedicated and knowledgeable sales staff, RCC Media can give clients boutique style service while offering high profile and uniquely creative advertising solutions. “We plan on being the third largest supplier of out of home advertising in 2011, and that is just beginning for us” says Romanelli.
RCC Media looks forward to a long and fruitful relationship with COMB. Other members include, Pattison, CBS, Astral, Zoom.
For more information, please contact your sales representative at 416-650-6000,
or email your inquiry to sales@rccmedia.com.
| ► |
STAMPEDE OF OUTDOOR for RCC Media Inc. (October 2009) |
RCC Media Inc. has expanded it’s out of home inventory to include an impressive array of tri-visions, wall murals and poster boards in Calgary. With key locations in this often difficult market, RCC Media now offers advertisers the ability to target Calgarians with unique and strategic outdoor media solutions.
For more information, please contact your sales representative at 416-650-6000,
or email your inquiry to sales@rccmedia.com.
| ► |
RCC MEDIA INC. Acquires Rights to Wall Mural – 145 Richmond St. Toronto, ON
(October 2009) |
The heart of the entertainment district! RCC Media Inc. have acquired the rights to, along with all legal permits, for the famous Montana’s wall mural at Richmond and John Street. Situated along the east face of the building, the 30’ x 30’ wall mural provides ample space for creative brand messaging. Large format sizing options provide maximum impact and visibility: with exposure in downtown city cores. Wall mural markets include Toronto and Calgary!
For more information, please contact your sales representative at 416-650-6000,
or email your inquiry to sales@rccmedia.com.
| ► |
GARDINER “TANDEM” SPECTACULARS! (September 2009) |
With its recent acquisition of a 16’ H x 104’ W Gardiner Spectacular, and its existing 30’ H x 25’ W 3-D permitted site, RCC Media is proud to announce the launch of its Gardiner Expressway Tandem Spectacular combo, situated just west of the Dufferin bridge. Situated next to one another, messaging opportunities between each board are endless! Pitched and presented across town, RCC Media has partnered with MediaEdge CIA and the famous Molson brand. At present, Molson 67 “Have a little – or have it all” campaign is featured utilizing billboard extensions of up to 17’ in height. An impressive structure, with even more impressive brand messaging.
For more information, please contact your sales representative at 416-650-6000,
or email your inquiry to sales@rccmedia.com.
| ► |
RCC BLOOMS IN VAUGHAN (September 2009) |
In 2009, RCC Media was proud to be recognized by the mayor of Vaughan, Linda Jackson, for their contribution to the Communities in Bloom National Conference. RCC Media donated bridge banner space in key locations throughout the community, helping to spread awareness of the event and support the beautification message. Communities in Bloom is a Canadian non-profit organization committed to fostering civic pride, environmental responsibility and beautification through community involvement and the challenge of a national program, with focus on the promotion and value of green spaces in urban settings.
For more information, please contact your sales representative at 416-650-6000,
or email your inquiry to sales@rccmedia.com.
| ► |
RCC Media Inc. Adds 10' x 23' HIGH-way Traffic Backlit (November 2008) |
Adding to its already impressive inventory of HIGH-way exposure boards, RCC Media proudly announces the launch of its newest 10' x 23' backlit. Located on Highway 401, just east of the Highway 427 exit! For more information, feel free to contact an RCC Media rep at 416-650-6000.
| ► |
RCC Media Inc. Expands its Gardiner Expressway Presence (October 2008) |
RCC Media Inc. has for the third time in 12 months acquired another Gardiner Expressway location. This large format Gardiner Spectacular sized at 16’ (H) x 104’ (W) is a sure eye-catcher! Situated alongside RCC Media's 30' (H) x 25' (W) Gardiner Spectacular, messaging opportunities are endless. For more information, feel free to contact an RCC Media rep at 416-650-6000.
| ► |
RCC Media Inc. & ReMax Go Bridge Spectacular! (September 2008) |
ReMax begins its first of many Bridge Spectacular postings throughout Toronto and the GTA. With an aggressive 2 year posting plan of multiple locations, ReMax brand creative will be featured in spectacular fashion! For more information, feel free to contact an RCC Media rep at 416-650-6000.
| ► |
RCC Media Inc. Zareinu Thank You (July 2008) |
View the thank you letter (PDF)
| ► |
RCC Media Inc. Exclusive Outdoor Provider For Alarm Force (May 2008) |
Mr. Joel Matlin, President of Alarm Force Industries Inc. makes RCC Media Inc. their exclusive out-of-home inventory supplier and locks in multiple long term placements. For more information, feel free to contact an RCC Media rep at 416-650-6000.
| ► |
RCC Media Inc. Adds Another Spectacular To It's Inventory (April 2008) |
RCC Media Inc. acquires a new 12' x 25' Spectacular along the Gardiner Expressway (at Atlantic Avenue). Two (2) large format face panels allow for full customization. For more product information, including rate card and availability, feel free to call an RCC Media rep at 416-650-6000.
| ► |
RCC Media Inc. Launches Bridge Banner Program in Brampton (July 2007) |
BRAMPTON BEAUTIFIES DOWNTOWN RAIL BRIDGES
As part of the beautification of Downtown Brampton, the City of Brampton has partnered with CN Rail and RCC Media to add art and colour to the two rail bridge crossings on Queen Street East and Main Street North.
The City's Economic Development Office, with approval of Council entered into a five-year contract with the partners as the exclusive advertiser on the bridges. An aluminum frame has been affixed to both sides of the two bridges allowing for vinyl artwork to be attached. The City is responsible for the design and creation of the artwork, which RCC Media will produce and install. Artwork on the bridges will be changed periodically over the life of the contract.
"These bridges have been a prominent feature on our urban landscape for decades," said Mayor Susan Fennell. "The new vinyl artwork being fitted on the bridges helps to make this industrial architecture a better part of our community and compliments our efforts to revitalize our historic downtown."
RCC Media, in conjunction with CN Rail, has been provided the opportunity to beautify rail bridges, allowing for community messaging systems. Since RCC Media's philosophy of servicing and providing value to communities closely matched that of CN Rail, the concept of bridge messaging was created and is being introduced to a number of municipalities.
"RCC Media has solidified messaging opportunities for many cities within Canada, and continues to foster this industrious program for all other major metropolitan communities," said RCC president Tony Romanelli. "I would like to congratulate the City of Brampton for seizing the opportunity to negotiate a deal that helps beautify the city core and communicate to its residents."
The rail bridge artwork project is part of the City's revitalization of Downtown Brampton through initiatives like Rose Theatre Brampton. These will encourage reinvestment and further beautify Brampton, Canada's Flower City.
For more information on bridge advertising, feel free to call an RCC Media rep at 416-650-6000.
| ► |
RCC Media Inc. Launches Bridge Banner Program in Vaughan (May 2007) |
Effectively utilizing 5 CN bridge locations throughout Vaughan, RCC Media brings to the Canadian marketplace the newest form of out-of-home messaging.
With panel sizes greater than 300 square feet, The City of Vaughan, along with national, regional, and local businesses, now have the ability to promote their brand message: larger than life! For more information on bridge advertising, feel free to call an RCC Media rep at 416-650-6000.
| ► |
RCC Media Inc. Acquires Prior Home of the KFC Bucket (April 2007) |
Increasing its presence in the marketplace, and its inventory of spectaculars, RCC Media acquires the KFC bucket location along the Gardiner Expressway (at Dufferin). Two (2) large format face panels sized 25' x 30', allowing for full customization. For more information on rate card and availability, feel free to call an RCC Media rep at 416-650-6000.
| ► |
RCC Media Inc. Signs Bridge Messaging Deal with The City of Vaughan (September 2006) |
RCC Media Inc., CN Rail, and The City of Vaughan have entered into a contract to update the look of tired-looking bridges throughout the city. The program allows the city to promote upcoming events and community initiatives, while at the same time allowing for third-party national, regional and local messaging. Five (5) prime locations are being utilized: Islington Avenue, Pine Valley Drive, Jane Street, Dufferin Street, and Bathurst Street: all one block north of Steeles Avenue. For more information on bridge advertising, feel free to call an RCC Media rep at 416-650-6000.
| ► |
RCC Media Inc. Signs Bridge Messaging Deal with The City of Brampton (September 2006) |
RCC Media Inc., CN Rail, and The City of Brampton have entered into a contract to update the look of tired-looking bridges within the city core (Main and Queen Street CN bridge locations). The program allows the city to promote upcoming events and community initiatives, while at the same time beautifying the downtown core with full colour, larger-than-life, graphics. For more information on bridge advertising, feel free to call an RCC Media rep at 416-650-6000.
| ► |
RCC Media Inc. Promotes the LPGA in London, Ontario (July 2006) |
Effectively utilizing the Oxford Street CN bidge in London, Ontario, RCC Media erects a 12” x 132’ banner promoting the cities upcoming LPGA tournament event. In an attempt to bring a fresher look to one of London’s CN bridges, this larger-than-life media helped increase awareness levels for this national event. For more information on bridge advertising, feel free to call an RCC Media rep at 416-650-6000.
| |
► |
Delivers rapid reach and frequency build |
| |
► |
Provides cost efficient measure |
| |
► |
Creates brand awareness & fosters brand loyalty |
| |
► |
Increases sales |
| |
► |
Allows for affordable continuity |
| |
► |
Provides exposure for messages all day, every day |
| |
► |
Allows for dominance of a medium, market or region |
| |
► |
Affords multiple creative expressions for multiple targets |
| |
► |
Allows for timely messages to reach consumers at point of purchase |
| |
► |
Has stopping power! |

| |
► |
95% of Canadians travel at least 1 km every week |
| |
► |
The average in-town distance traveled per month per person is 126 km |
| |
► |
90% of people visit a mall at least once a month |
| |
► |
5 million people take transit at least once per week |
| |
|
Source: PMB 2005 - Canadian 12 years and older |
The facts are in! Contact RCC Media today for more information about out-of-home advertising.
|