15 Dec 2016

RCC MEDIA and ASTRAL / Bell Media – join forces in Toronto CMA!

Astral Out of Home, a division of Bell Media, and RCC Media have announced the expansion of a Digital Network in Canada with the implementation of 7 new large-format digital faces. The 7 new faces will be strategically positioned in the Toronto CMA – specifically the market of Vaughan, Ontario. RCC Media have provided the locations – a conversion from its existing static billboards.

Installation of these new faces is already underway, with gradual rollouts planned until the end of Q1 2016.

“We’re very excited about the addition of these new faces to our large format digital inventory,” said Jordana Fatsis, Vice-President, Sales, Astral Out of Home. “This new development strengthens our leadership and offers advertisers more opportunities to engage with consumers in major Canadian markets. Of particular importance are the seven new faces in Toronto; the area north of Steeles spanning from Vaughan to Markham is highly sought by advertisers and currently has limited OOH offerings. With these new locations, Astral Out-of-Home and RCC Media become the exclusive supplier of large format digital advertising in these key neighbourhoods.”

“In addition to accentuating its leadership in large-format digital out-of-home advertising across Canada, Astral Out of Home is delighted to partner with Canadian entrepreneurs  like RCC Media founders Tony Romanelli and Matthew Fusco,” said Luc Quétel, President, Astral Out of Home.

“We are very excited about this new business partnership with Astral Out of Home, both in terms of static platforms and the development of seven new large-format digital structures in the Toronto market,” said Tony Romanelli, President of RCC Media. “Our local expertise, combined with Astral Out of Home’s national sales capability, will undoubtedly be beneficial to both parties, as well as to our respective clients.”For more information, please contact your sales representative at 416-650-6000, or email your inquiry to [email protected].