1 Sep 2006
RCC Media Inc. Signs Bridge Messaging Deal with The City of Vaughan
RCC Media Inc., CN Rail, and The City of Vaughan have entered into a contract to update the look of tired-looking bridges throughout the city. The program allows the city to promote upcoming events and community initiatives, while at the same time allowing for third-party national, regional and local messaging. Five (5) prime locations are being utilized: Islington Avenue, Pine Valley Drive, Jane Street, Dufferin Street, and Bathurst Street: all one block north of Steeles Avenue. For more information on bridge advertising, feel free to call an RCC Media rep at 416-650-6000.